Once Upon A Time}

By | May 29, 2017

Once upon a time

by

Paul Ashby

We had the likes of Leo Burnett, David Ogilvy et al. And they were the keepers of the flame of advertising.

Nowadays no aspect of advertising is as badly served as advertising itself. Where to day are the advertising voices that ring out as intelligent, passionate, current, and, more importantly, critical of current advertising practices?

Can you, for one moment, even imagine David Ogilvy not giving sarcastic comment to some of what passes for advertising these days especially the use of the new technology?

Once upon a time we had an excellent heritage of critical writing on advertising. Unfortunately to day no one speaks with any authority either for or against advertising.

In our current trade press the lexicon of adjectives used by critics of advertising iszilchnadanothing!

Even worse, the banality of what passes for intelligent commentary on all aspects of marketing/advertising is simply that banal!

The current crop of writers have forgotten that their first calling is to write readable, intelligent and amusing articles. Because like everything else advertising needs strong criticism, it needs that to keep advertising strong and innovative. Bad advertising, and there happens to be a lot of it around these days, drives out good advertising unless there is someone there to stop it.

The current crop of writers and what they have to say about advertising is growing in irrelevance. Sometimes I feel that, when reading the marketing/advertising press that they have no idea who they are writing for. Sadly, a myopic tunnel vision is bought to bear on the subject currently in vogue in this instance Web 2.0.

However what is really worrying is the fact that, in the instance of Web 2.0, there is no debate as to the suitability of Web 2.0 as an advertising medium, there is no debate as to the claims of it being accountable. Which, by the way, it isn’t, it is too susceptible to all types of fraud and manipulation!

And there is absolutely no discussion on the huge, and growing, problem of clutter. Whether it’s emerging digital platforms or the nooks and crannies in an ever-increasing buyable physical world from dry-cleaning bags, coffee cups, door hangers and even houses. The simple fact of the matter is that clutter is leading to more clutter

So if clutter is such a problem, why isn’t there a clear, unified way of thinking out a way to reduce it? And that perhaps is where a good debate and discussion within the Marketing and Media press could contribute, but no, no critics within the trade have emerged to courageously tackle this huge and growing problem!

Added to which is the headlong, unquestioning rush into all forms of new media. Like, for example cellphone advertising.

A much more critical stance would have questioned the very thought of advertising on mobile telephones.

Now the obvious has been confirmed, marketers’ new-found fondness for cellphone advertising is not an enthusiasm universally shared by consumers.

When 4,000 adults were asked about different forms of mobile phone ads the overwhelming majority of respondents found them “not acceptable at all”!

“My new gizmo has gone up in smoke but I can’t face ringing yet another call centre”that was the headline in yesterday Times of London, as if in vindication of what I am trying to say here. “Customer satisfaction plumbs the depths as a survey suggests that we are fed up with poor services” states the Times.

I can guarantee that there will be no discussion/debate/criticism of that little article in the trade press!

Here I am going to announce the fact that we are trying ourselves to (partially) address the problem of reader satisfaction/dissatisfaction. On our blogsite, listed below this article we have a short questionnaire asking for your opinions on all of the articles I have written this year. And, more importantly, how we can improve them for your interest and satisfaction. Please take the time to visit and respond to the questions, we can all benefit from your input, sothank you in anticipation.

Having invested over $10 million in independent research, Paul Ashby is ideally suited to present the case for the widespread use of interactive marketing communication. The research investment has proved conclusively that one exposure to an interactive “event” is far more effective in all key measurements, than traditional advertising. Paul made this investment because his company, Effective . Accountable . Communication is predicated on being totally accountable to its Clients.Discover more on http://effectiveaccountablecommunication.blogspot.com

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Once upon a time }

News briefs:August 2, 2010

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News briefs:August 2, 2010

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Edmund White on writing, incest, life and Larry Kramer

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Edmund White on writing, incest, life and Larry Kramer

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Thursday, November 8, 2007

What you are about to read is an American life as lived by renowned author Edmund White. His life has been a crossroads, the fulcrum of high-brow Classicism and low-brow Brett Easton Ellisism. It is not for the faint. He has been the toast of the literary elite in New York, London and Paris, befriending artistic luminaries such as Salman Rushdie and Sir Ian McKellen while writing about a family where he was jealous his sister was having sex with his father as he fought off his mother’s amorous pursuit.

The fact is, Edmund White exists. His life exists. To the casual reader, they may find it disquieting that someone like his father existed in 1950’s America and that White’s work is the progeny of his intimate effort to understand his own experience.

Wikinews reporter David Shankbone understood that an interview with Edmund White, who is professor of creative writing at Princeton University, who wrote the seminal biography of Jean Genet, and who no longer can keep track of how many sex partners he has encountered, meant nothing would be off limits. Nothing was. Late in the interview they were joined by his partner Michael Caroll, who discussed White’s enduring feud with influential writer and activist Larry Kramer.

Contents

  • 1 On literature
  • 2 On work as a gay writer
  • 3 On sex
  • 4 On incest in his family
  • 5 On American politics
  • 6 On his intimate relationships
  • 7 On Edmund White
  • 8 On Larry Kramer
  • 9 Source

Author Amy Scobee recounts abuse as Scientology executive

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Author Amy Scobee recounts abuse as Scientology executive

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Monday, October 11, 2010

Wikinews interviewed author Amy Scobee about her book Scientology – Abuse at the Top, and asked her about her experiences working as an executive within the organization. Scobee joined the organization at age 14, and worked at Scientology’s international management headquarters for several years before leaving in 2005. She served as a Scientology executive in multiple high-ranking positions, working out of the international headquarters of Scientology known as “Gold Base”, located in Gilman Hot Springs near Hemet, California.

Umbrella Companies: What You Need To Know.}

By | May 27, 2017

Submitted by: Ed Lebbon

elf-employment rates are quite high these days and it is equally high with rates of individuals going freelance. Now usually, people that decide on these have problems managing their tax issues or taxation and those of people working under them. The best solution so far is to opt for an umbrella company rather than choosing the other option which is the limited company. Why the first? What and how is it better than a limited company?

Before we go into details, it is of vital importance that choosing the proper process not only guides you through becoming a confident independent contractor but doing so also makes one massive difference in terms of how one person handles taxation matters.

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Contractors are initially introduced to umbrella companies by way of agencies but what these agencies do not tell you is that they take something in return. How so? Companies that have a partnership with agencies have referral commissions. These referral commissions are simply fees taken off from the salary you as a contractor should be receiving in full simply because they were recommended by the company you applied for. If getting the full amount of money you have so worked hard for is your aim, then I suggest you steer clear of such companies partnering with agencies. The number one rule in searching for an umbrella company is to simply do a thorough research. Theres a whole broad spectrum of such.

Now in choosing one, it is best to stick to the following tips. These will guide you as an individual contractor and save you a hell lot of time and not to mention money. First up, choose a company that has a fee structure that suits you. Frequently asked questions you should be asking them would include: How do they charge, weekly or monthly? If youve got time off, are the charges continued? Is there a percentage charge for the gross amount of what you earn? Higher earning contractors best bet would be those companies offering a fixed fee contract. This assures that they take home the exact amount of money they have worked so diligently for.

Second tip is to take note of the frequency of payment plus finding out how often you get your salary. Delays are never an exception and such delays could happen that could of course lead to the processing of the money put into your bank account late. In cases such as these, then it is best to figure out the length of time you are willing to wait to get the money into your bank account. This not only takes of pressure from the company processing your payment but it also takes a bit of a load off of stress on your part as an individual contractor. Note that some companies pay out through CHAPS or BACS. What would be the difference? Well for one CHAPS, which stands for Clearing House Automated Payment System, credits the money into your account on the same day the note is processed. This usually charges a bit higher fee for such service. On the other hand, BACS or Bankers Automated Clearing Services, credits the money into your account in a period of three working days. This method is the most common.

Third to take note of is to know how long the umbrella company you have chosen been in operation? Ensure that it has a base of established contractor clients and with great recommendations. Credit ratings should also be of prime importance.

There are a whole lot other tips a contractor should take note of but if you dont want to go through the lengthy process then theres only one place to go. A company that has been in the business for long and has reliable and credible recommendations, that company is none other than Access-a. We work hard to ensure every contractor is as tax-efficient as possible and that they get the money they worked hard for in time. At Access-a, you are the number one concern.

About the Author: Ed Lebbon is the owner of Access-a Umbrella Company Access-a is an umbrella company offering the benefits of a limited company without the administration or statutory responsibilities. To know more about Access-a the umbrella Company visit our website at

access-a.co.uk/

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On the campaign trail in the USA, October 2016

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On the campaign trail in the USA, October 2016

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Sunday, November 6, 2016

The following is the sixth and final edition of a monthly series chronicling the U.S. 2016 presidential election. It features original material compiled throughout the previous month after an overview of the month’s biggest stories.

In this month’s edition on the campaign trail: the Free & Equal Foundation holds a presidential debate with three little-known candidates; three additional candidates give their final pleas to voters; and past Wikinews interviewees provide their electoral predictions ahead of the November 8 election.

Contents

  • 1 Summary
  • 2 Free & Equal Debate
  • 3 Final pleas
  • 4 Predictions
  • 5 Related articles
  • 6 Sources

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TV debate between German chancellor Schröder and opposition leader Merkel held

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TV debate between German chancellor Schröder and opposition leader Merkel held

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Sunday, September 4, 2005

This article is part of the seriesGerman federal elections 2005
Complete Coverage
Prelude
  • Schröder loses motion of confidence
  • German president dissolves parliament; elections in September
  • German Constitutional Court green-lights early elections call
  • TV debate between German chancellor Schröder and opposition leader Merkel held
  • Death of candidate will delay final results for German federal election by weeks
  • One week before German federal election, the race is wide-open again
Election Day
  • Results
Aftermath
  • German Christian Democrats win by-election in Dresden
  • Schröder gives up German chancellorship ambitions, makes way for Merkel
  • German Social and Christian Democrats agree on new government
  • Angela Merkel elected new German chancellor
Background

German chancellor Gerhard Schröder (SPD) and the Chair of the Christian Democrats (CDU), Angela Merkel, faced each other on Sunday evening in the first and only debate between them in this election campaign.

The 90-minute long program, simulcasted on Germany’s four major TV stations, focused on employment, taxation and social reforms.

Merkel stated that she wants to reduce the taxation on gasoline to ease the high price Germans have to pay at the pump. Schröder responded that the VAT-increase that the CDU is planning would neutralize that effect and that his government hadn’t increased gasoline taxes since 2003.

The chancellor went on to blast Merkel’s designate Finance minister Paul Kirchhof, a proponent of a flat tax on income. He said that Kirchhof’s suggestions would turn Germans into “guinea pigs”. But Merkel called Kirchhof a “visionary” and said her party would make taxation “easier and more just”.

Speaking of employment, Schröder stated that his reforms are beginning to work and that he is on the right track. Merkel referred to five million unemployed Germans and said that seven years of Schröder government were “bad years for Germany”.

Polls conducted by the ARD after the debate show that 49% of Germans believe that Schröder was “more convincing” while 33% think that Merkel was. The ZDF said that 48% of the population think Schröder performed better, while 28% say the same about Merkel.

However, overall polls conducted by the ARD as well, say that Schröder’s SPD can expect 32% in the upcoming federal election, his current coalition partner, the Greens, 7%. Merkel’s CDU, along with its bavarian sister party CSU, on the other hand is projected to get 43%, which would enable them to form a coalition government with the FDP, which stands at 6%. Their majority however is slim, because the newly formed Party of the Left can expect 9%.

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Tax evasion investigators raid Google’s Paris headquarters

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Tax evasion investigators raid Google’s Paris headquarters

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Wednesday, May 25, 2016

Dozens of tax investigators raided Google’s offices in French capital Paris yesterday as part of a probe into the company’s alleged tax evasion.

The raid was conducted by investigators from the state financial prosecutor’s office assisted by 25 information technology (IT) experts, according to officials. “The investigation aims to verify whether Google Ireland Ltd has a permanent base in France” the prosecutor’s office said, “and if, by not declaring parts of its activities carried out in France, it failed its fiscal obligations[…]”.

Google, a subsidiary of Alphabet Inc., reports most of its sales in Ireland. Google claims most sales contracts are closed in its Dublin offices. If investigation finds sales are being concluded in other countries, Google may need to pay additional taxes in these countries.

In 2014 Google reported a total yearly revenue in France of €225.4 million with a profit of just €12.2 million, paying only €5 million in corporate tax according to the Financial Times. A Google spokesperson said the company is co-operating with French authorities and fully complies with French law.

According to Reuters, a source from the French finance ministry said French tax authorities are also separately pursuing Google for €1.6 billion in back taxes.

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Winter Wonderland: A Christmas Wedding

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By Suzie OConnor

The coming of cold is nearing the corner and many are eager for these winter months. A wedding during these winter months can be an absolute gorgeous occasion. Imagine walking down the aisle with snowflakes falling around you. Or for those who may not like the snow falling on them can instead celebrate indoors with the luxury of still seeing those gorgeous flakes falling against their windows.

One great way to have that perfect winter wonderland wedding would be to incorporate those magical moments into all your activities. Shimmering jewelry, elegant attires, and whimsical decorations are all sure fire ways to incorporate those mystical items that many wonder about during Christmas time.

To take this winter wonderland up a step one may having their magical day on one of the romantic holidays, Christmas. Christmas is the one time a year that families come together and everyone celebrates that special time. A wedding specially on this day will incorporate that special time further with those nearest to them.

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To play up this holiday season one can incorporate red and green colors into their theme. For those that may not like to use these particular colors can then play with the more serene and softer side of the holiday by playing with sparkling silver and white. For a wedding, silver and white may be preferable as they can be incorporated into the wedding dress, and bridesmaids pieces. Baby blue is another fantastic color that can be added to the set. One may choose to play up the baby blue and silver with their bridesmaids outfits, and then mix the three colors for their own dress. These light colors add to the magical element, and silver is a fantastic piece that can be incorporated through jewelry. Shimmering jewelry which plays up the crystals and silver are a great way to add to your wedding .

One unique element for a Christmas wedding would be to play up the Christmas tree. Or perhaps doll up your house and feature your wedding at home, in the comfort of your holiday decorations and elegant tree. Maybe set up a gazebo outside would be a way to tie in the snowflakes and outdoors without having to be in the snow. For those preferring to be inside may like the idea of featuring large windows which allow guests to view the falling of snow without having to stand in it. A fantastic image would be to get married in front of a warm fireplace, decorations over it, and your elegant Christmas tree beside it.

However the direction you may choose to play out your perfect winter wonderland it is sure to be a moment youll never forget. Best of all, every Christmas to come will be the perfect time to celebrate those magical moments you and your spouse shared beside the Christmas tree, and one that you can continue to celebrate with other loved ones year after year.

About the Author: Suzie O’Connor is the owner of Wedding-Day-Jewelry.com which features an extensive, affordable collection of

bridaljewelry sets

,wedding party jewelry,

bridesmaid jewelry sets

and more.

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Sweden’s Crown Princess marries long-time boyfriend

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Sweden’s Crown Princess marries long-time boyfriend

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Monday, June 21, 2010

Sweden’s first royal wedding since 1976 took place Saturday when Crown Princess Victoria, 32, married her long-time boyfriend and former personal trainer, Daniel Westling, 36. The ceremony took place at Stockholm Cathedral.

Over 1,200 guests, including many rulers, politicians, royals and other dignitaries from across the world, attended the wedding, which cost an estimated 20 million Swedish kronor. Victoria wore a wedding dress with five-metre long train designed by Pär Engsheden. She wore the same crown that her mother, Queen Silvia, wore on her wedding day 34 years previously, also on June 19. Victoria’s father, King Carl XVI Gustaf, walked Victoria down the aisle, which was deemed untraditional by many. In Sweden, the bride and groom usually walk down the aisle together, emphasising the country’s views on equality. Victoria met with Daniel half-way to the altar, where they exchanged brief kisses, and, to the sounds of the wedding march, made their way to the the silver altar. She was followed by ten bridesmaids. The couple both had tears in their eyes as they said their vows, and apart from fumbling when they exchanged rings, the ceremony went smoothly.

Following the ceremony, the couple headed a fast-paced procession through central Stockholm on a horse-drawn carriage, flanked by police and security. Up to 500,000 people are thought to have lined the streets. They then boarded the Vasaorden, the same royal barge Victoria’s parents used in their wedding, and traveled through Stockholm’s waters, accompanied by flyover of 18 fighter jets near the end of the procession. A wedding banquet followed in the in the Hall of State of the Royal Palace.

Controversy has surrounded the engagement and wedding between the Crown Princess and Westling, a “commoner”. Victoria met Westling as she was recovering from bulemia in 2002. He owned a chain of gymnasiums and was brought in to help bring Victoria back to full health. Westling was raised in a middle-class family in Ockelbo, in central Sweden. His father managed a social services centre, and his mother worked in a post office. When the relationship was made public, Westling was mocked as an outsider and the king was reportedly horrified at the thought of his daughter marrying a “commoner”, even though he did so when he married Silvia. Last year, Westling underwent transplant surgery for a congenital kidney disorder. The Swedish public have been assured that he will be able to have children and that his illness will not be passed on to his offspring.

Westling underwent years of training to prepare for his new role in the royal family, including lessons in etiquette, elocution, and multi-lingual small talk; and a makeover that saw his hair being cropped short, and his plain-looking glasses and clothes being replaced by designer-wear.

Upon marrying the Crown Princess, Westling took his wife’s ducal title and is granted the style “His Royal Highness”. He is now known as HRH Prince Daniel, Duke of Västergötland. He also has his own coat-of-arms and monogram. When Victoria assumes the throne and becomes Queen, Daniel will not become King, but assume a supportive role, similar to that of Prince Phillip, the husband of the United Kingdom’s Queen Elizabeth II.

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